Social Psychology Techniques For Achieving Success

social psychologyYou have just failed an interview or an important test, and you cannot help feeling that success eludes you at every turn.

Why does this happen? Do you think that you are not capable enough, or do you think that you are inept at the job?

Do you think that there is something else, something that eludes you, at work here, making you fail every time? What steps are you taking about it, and what are you doing to make sure that you are on your way to a successful future?

Recent research on the basic social psychology of human beings has revealed the astonishing fact that not all failures can be attributed to a lack of competence or abilities and skills for the task; rather, they can be attributed to the stereotypical attitudes that we all have about any particular person or thing.

In essence, social psychology is the study of how people and groups interact, and it deals with how exactly the thoughts, feelings and attitudes of a person can be influenced by another’s.

These are some of the more powerful and commonly used techniques of social psychology, which ensure that you will meet with success:

  • The Foot in the Door Technique: Imagine a salesman getting you to agree to a thirty second interview with him, and then prolonging the same interview to forty five seconds, then to one full minute, and somehow managing to make it last for a full five minutes! It is obvious that if he had asked for a five minute interview, he would not have succeeded. It was his technique and his awareness of social psychology that got him precisely what he wanted.
  • The salesman also used his awareness of the technique of cognitive dissonance to get the required interview. This involves him knowing that in general, every one of us has a mental image of oneself as being a friend and an ally, and a supporter, and would therefore be quite unwilling to break that image when someone asks for a favor.
  • Imagine that you were selling someone a car, for example. You quote a price after the customer has seen the car and liked it. When you are sure that the customer is impressed with what he has seen, you leave him alone for a few minutes, saying that you have to attend to a call, for example, and at this time, the customer builds up a mental image of himself as a customer of this car, and he imagines that he has already purchased it. When you return, you can even quote a higher price, with apologies, of course, and the customer will still be happy, because he has already built up a mental image of himself owning the car. This is a social psychology technique that will work!

Try out these techniques for immediate success!



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