We might find it difficult to accept, but hard work is not always the source of success.
For some people, there is a temptation to clock in and work our mind and body to the point of exhaustion.
This seems much easier to do than participating in a complex world where we are expected to market ourselves and network effectively in order to get ahead.
But recently, experts such as behavioral scientists George W. Dudley and Shannon L. Goodson have found that the most successful people are the ones who spend a good part of their time promoting themselves. Then what happens to the rest of us?
Fear of self promotion
There are some people of which self-promotion come naturally. Without hesitation, these people can start bragging about their accomplishments at the drop of the hat.
This bothers many of us because we fear that by promoting ourselves, we will come across as arrogant and self-centered. Therefore, we try to remain humble about our skills and accomplishments.
Put your mind at ease
Thereâ€™s one thing that might make you feel more at ease about promoting. Whether you are promoting your book or your data entry skills, you are not really promoting you.
Few people will give you money in order for you to just be you and these people are often close friends or family. But a lot of people might need your skills or talents. When you promote yourself, you are not promoting you, but what you have to offer.
No matter how talented you are, no one will be able to get their talents out there unless they can engage in a healthy amount of self-promotion.
Ways to promote yourself
There are plenty of ways that you can promote yourself for free. You can write articles for free in which you use your expertise to provide advice to others in the field you are in.
This is relatively easy since many websites will be very happy to take free articles that are high-quality and informative. You can place videos on various multimedia sites in which you promote your talents.
Offer to give speeches for free at different functions. This will require that you get some practice in public speaking in order to be effective. Consider offering training or consultation for free or for a fee. Finally, get used to using business cards and email signatures.
Business cards are classic tools for self-promotion and email signatures are great ways to remind others about what you are all about.
Most important â€“ build a reputation for quality
Whatever you are delivering, always deliver to the best of your ability. This way, you will have plenty of past clients to affirm that your services are quality.
Also, be sure to inform all potential clients of your strengths. If you can build a reputation for providing a particular service better than anyone else, customers will naturally seek you out.